The End Has Come

This will be my last required post for my Digital Marketing class. I am glad that I was given the chance to create this blog and try my hand at writing. It was interesting to see how many of my friends were actually interested in reading about what I had to say. I was happy to see that I did gain some attention in the blog world and gained many followers that were not people who I knew.

So what did I learn?

The main take away I got from this class and experience is how important digital marketing is. It wasn’t like I wasn’t already aware of this but I didn’t know to what extent its importance held. Digital marketing has its moment when it is in your face and obvious, like paid search and banner ads.

paid search

You know it exists and you see that it exists. Most of these type of digital marketing can be annoying and people want it to go away. What I didn’t realize was the amount of marketing that is sneaky about being marketing.  For example, lets talk about content marketing.

content marketing

Most of the time there is content marketing people don’t even realize that is advertisement. They are just fun, engaging items that bring the user to your site and you don’t even realize what they are doing.

Digital Marketing and just marketing in general is all about being the puppet master. We use different strategies like, inbound marketing, social media, database marketing,etc… to persuade users to come to our site and buy our products.  This has become a second nature to the users and they are so unaware how much everything has to do with marketing.

sparky-doodles-puppet-master_o_2150535

The skill that marketers need to have is knowing how to relate and draw in all the different people. Personalization is a key factor  in drawing in all different types of users. Supplying different types of content on your blog or on your site allows for people to find something to their liking with your company.  This is why it is extremely important for marketers to not only be creative but to also have technical skills. By having technical skills marketers will be able to help the users even more and they will be faster about it. Research will go quicker and decisions can be made by the marketers with confidence, instead of having to trust what the IT guy is saying. Going through code academy was a great experience in this class and I am happy that I’ve made the decision to learn more and more about coding.

I could go on and on about what I learned in this class but I suggest that you read my past posts to hear more about what I have to say about digital marketing.

At the beginning of this post I mentioned that it was interesting to see how many people of my friends would read my blog and  how many new followers I was able to obtain. Well for the last day of my blog I did a bit of an experiment. I’ve been using Klout for a while now  and I was interested in how many people were influenced by me to a point that they would do what I asked.  For two days I asked people to help me out and read my blog. I never expected the results I would get but I got over 728 views in one day.

Capture

Throughout the quarter I had been pretty consistent with my blog. I gained more and more followers but would  only get roughly 20 views per post.  I would regularly post on Facebook, Twitter, Google +, Pinterest, and LinkedIn. I would just tell people they should read the blog but there was no real incentive for them to do what I asked. The fact that in one day I was able to get 728 views, granted only roughly 60 visitors, shows that I do influence a large group of people as long as there is something in it for them. In this case it was helping out a classmate and I promised I would stop giving them a hard time about reading my blog.

This could be used in digital marketing also. Brands want their customers to want to help them out, for example in co-creation. The dream is to ask your customers to do something, doesn’t matter what it is, and they will do it without a second thought. Granted me asking them to read my blog was very simple and easy but just  think if I kept asking small favors from my followers and escalating the level of difficulty each time. If the user gets something out of the favor, whether it be physical or psychological, they will more likely want to help. I’m excited to keep writing this blog and see what I can make out of this.

For the end of this blog I would like to say that I learned a lot and I defiantly got a lot out of this class.

I became HootSuite Certified: untitled

I became Google Analytics Certified:GAIQ

I also wrote 14,775 words with an overall view of 1,315.

Thank you for continuously reading and walking with me through this process.

#InboundMarketing

Man the team at HubSpot sure do have some great dance moves!  They also just told you all you need to know about what inbound marketing is vs. outbound marketing. Now some of you must be thinking to yourselves “what are the benefits to inbound marketing?”

Inbound marketing focuses on US! The humans!

Marketers want to give us a tailored experience that you just can’t get through television and print ads.  To inbound marketers the customer, their experience, and their feelings towards the brand are the center of the universe.   Inbound marketing has created a two-way communication street that allows for us to tell them what we want and they give it to us. No longer are we looking at the same webpage that everyone else sees but we are looking at a site that knows us and understands us.

For example HubSpot has created the Content Optimization System.

COS HubSpot

Clearly it rocks.  As stated in the YouTube Video  INBOUND 2013 Keynote  the “COS turns your website into your best sales rep.” This website is tailored to different people in the same way and it does this by actually serving relevant content.  For example the first time you go on to a COS website your going to get view A, which is the same for anyone looking the first time. Then the second time you go on the website, lets say as a lead, you are going to get view B. This view is tailored to you and what you have done in the past on the site. Next you become a customer and you are going to get view C, which is going to see you as  a valued customer and try to heighten your experience with complementary items to what you just bought. Of course these views can be different for all types of websites but this is just an example as to how a COS website would work. 

 What makes this even more amazing is the fact that it doesn’t even matter what device you are looking at. The website is going to fit on your phone, your tablet, your PC and still be just as amazing. No more awkward scrolling and sites that are not compatible to your mobile device! tumblr_static_yay

Another great benefit of inbound marketing is how cheap it is! Think about it. Inbound marketing can be used through free social media platforms like: Facebook, Reddit, LinkedIn, Twitter, YouTube, Etc… By using resources, like HootSuite, your company can post to many of these social media platforms at one time. These platforms are going to draw in more traffic from all different audiences from all different places. Not only are you spending less and less money but you are gaining more and more traffic to your site. As you can see below inbound marketing continually increases the traffic to the website, some by more than 100%!

how-much-has-traffic-to-your-site-increased-resized-600

Talking about social media, HubSpot has also created a new application called Social Inbox. This is going to help advance your inbound marketing skills. Social Inbox allows for you to watch for leads. Whenever ANY of your leads are mentioned  you will be informed ASAP. Now that is fast! All you have to do is say who you want to listen to, what you want to listen for, and how you would like to be informed. Not only is this great for your company but this is great for the customer and the leads because if they have questions or concerns this website will allow for someone to help you as soon as possible.

One last resource that HubSpot has created to help greater your marketing inbound experience is Signals. Signals allows for you to be updated whenever a lead has done something that you are watching, like changing their LinkedIn or clicking on a link that you put into an email to them. This is also built-in Gmail and in Outlook.

I think that inbound marketing is the future of the marketing world but be aware it takes constant work and you must always  update relevant content that will keep the interest of your consumers.  I wouldn’t throw away outbound marketing, especially the online aspect of it.

Once again I would like to thank you for taking the time to read my blog. Please comment with any suggestions on how I can improve.

P.S. Below is a link to the INBOUND 2013 Keynote video. If you have not taken the time to get to know HubSpot, please do because they rock.

INBOUND 2013 Keynote: http://www.youtube.com/watch?v=-InuKlf1bYc